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Monday, August 3 • 10:45 - 12:00
Customer Vision for better Feedback and more Product Success! (Mario Moreira) Popular

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Effective customer feedback is both critical to adapting to customer needs yet elusive to capture well. Blundering into customer feedback activities continues to be a weakness in many Agile implementations. How do you ensure you identify the right customers, get customers to feedback sessions, and capture the most effective feedback? Keep in mind that without effective customer feedback, inspect and adapt becomes moot. How can you elevate the game? This session will help you establish a Customer Vision focused on gaining the elusive customer feedback. It will help you identify customer types via personas for your product, service, or value stream. It will help you incorporate customer types into the way you capture requirements. It will help you identify the various types of customer feedback loops that can be used. It will help you determine strategies to get customers to your feedback sessions. You will be armed with a framework for establishing a customer feedback vision with ways to get to more effective customer feedback leading to products and solutions that more closely align with customer needs. Instead of barely hitting the broad side of the "customer" barn, wouldn't you rather hit the "customer" bullseye?
Learning Outcomes:
  • The importance of Customer feedback loops in an effective Agile implementation
  • How the PO role is important to getting customer feedback
  • How to establish Personas to better understand your customers
  • How Personas can be directly input into writing effective User Stories
  • Strategies on getting customers to attend customer feedback sessions
  • Understand several levels of customer feedback and how to use them: Reviews/Demos (regular cadence with customers); One-on-One customer Demos (for specific customers); Alphas (internal or SaaS environment where external customers can get their hands-on); and Betas (customers can install and use the product in their environment).
  • How to construct a Customer Feedback Vision specific to a product, product-line, or solution

avatar for Mario Moreira

Mario Moreira

VP Client Development/Master Agile Coach, Emergn
Significant experience leading Agile Transformations focused on establishing and delivering Enterprise level Agile programs. Help organizations have a hyper-focus on identifying and delivering value, optimizing internal flow for faster delivery, and incorporating feedback to align... Read More →

Monday August 3, 2015 10:45 - 12:00 EDT
Chesapeake 7/8/9