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Thursday, August 6 • 15:45 - 17:00
Enterprise UX: The Next Generation (Virginia Cagwin)

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Limited Capacity seats available

Abstract:
Some say the Enterprise is where great design goes to die, but we are now seeing a shift in large enterprise companies as well as those building enterprise software adopting UX. As the Cloud is becoming the preferred choice and users are demanding better experiences, enterprise companies are going to need to change to keep up with their customer demands. This is where LeanUX and Agile UX can help.
Attendees will walk away with a set of tools to help make the cultural shift. I’ll briefly discuss the history of Enterprise software. I’ll explain how to use lean personas and design studios when you don’t know who your customers are or any requirements to go by. We will also discuss the benefits of balanced teams to encourage collaboration between developers and product owners.

Learning Outcomes:
  • Attendees will walk away with:
  • * Set of tools to help make the cultural shift
  • * How to use lean personas and design studios when you don’t know who your customers are or any requirements to go by
  • * Benefits of balanced teams to encourage collaboration between developers, business analysts, QA, and product owners



Speakers
avatar for Virginia Cagwin

Virginia Cagwin

Interaction Designer, Turner Broadcasting System
Virginia Cagwin is an Interaction Designer that practices Lean UX methods to help teams gain shared understanding, focus, and communication. Virginia started her design career has a graphic artist working on brands such as McDonalds, Dunkin Donuts and Baskin Robbins. Shes worked for startups and Fortune 500 companies over the last 12 years focusing on enterprise software.Virginia works for Turner Broadcasting System Inc. supporting... Read More →


Thursday August 6, 2015 15:45 - 17:00
Potomac 4

Attendees (64)