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Thursday, August 6 • 15:45 - 17:00
Bootstrap your Business Model: Business Agility on the Back of a Napkin (Bernie Maloney)

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Limited Capacity seats available

With every product we ship, we learn what we wished we’d known: what customers really wanted. What if you could gain those insights before beginning development? What if you could “unit test” a product idea? Or at a bigger level, what if you could “system test” your business idea/plan?
Engineering teams are experiencing productivity gains of 30-300% when applying Agile and Lean practices and methods. These same Agile and Lean principles can be applied beyond engineering, to the business itself. Using a lightweight yet powerful tool, assumptions behind a business plan can be tested and iterated almost on-the-fly. With a hands-on exercise, attendees will learn how to build a map of any business ecosystem, and how to use it to check and iterate solution viability. Come experience the application of Agile to Business so you and your team can focus on your richest opportunities over chasing your competitor’s taillights.
Learning Outcomes:
  • How to amplify Agile’s power of Inspect & Adapt by applying it in business layers
  • How to Paper Prototype a Business or a Product Definition ahead of development
  • How to “unit test” a Product Idea to find Minimum Viable Product
  • How to “system test” a Business Model to find Product Market Fit
  • Experience creating a Business Model for a simple product, and exploring how the same product could be used to solve multiple customer problems

avatar for Bernie Maloney

Bernie Maloney

Agile Coach | Accelerating Genius, Persistent Systems
Bernie’s career started with a flash and a bang. Literally. His first position was designing devices that protect telephone networks from lightning strikes. A few career pivots later, he had a flash of insight: it was possible to tap into latent potential in every person, every... Read More →

Thursday August 6, 2015 15:45 - 17:00 EDT
Potomac 1/2/3