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Friday, August 7 • 09:00 - 10:15
Research is not just for the UX team; Strategies for everyone to understand end-users (Amanda Stockwell) POPULAR

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Abstract:
UX research is often relied upon to gather iterative feedback in the design and development process, but not every team has a research specialist. It can be hard to know what kind of research to do when and easy to assume that as designers or developers you’ll be able make the best call for your user. However, leaving user research out of your Agile development process leaves room for you to spend time working on a feature that isn’t a priority for your target customers or implementing a feature ineffectively.
Come to this session to get an overview of the key goals of user research, the key methodologies that any team member can employ, concrete tips for how to select the best method given your goal, and advice to craft your research plans the best way to get the information you’re looking for. This session will be most useful for those interested in UX research but don’t have formal training, such as UX designers, developers, or product managers.
Learning Outcomes:
  • Each participant will leave with a general overview of the general UX research goals: to understand end-users goals needs and behaviors, understand clients’ business models and goals, and how well we’re serving those users.
  • I'll share a story that serves as a reminder that no matter how smart and diverse our teams are, we do not represent our users effectively and need to do research to understand them.
  • I'll provide a description of what general type of research is appropriate in what setting; quantitative research, such as surveys or analytics reviews, is most useful to understand trends and what is happening. Qualitative research, such as usability tests or interviews, is most effective for understanding the context for those trends and understanding why they’re happening.
  • I’ll discuss the differences between attitudinal and behavioral feedback and map each user research method to the type of feedback necessary for particular research goals.
  • I’ll talk about ways to best craft test plans and questions to get the most accurate and unbiased information that anyone from any discipline can employ.
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Speakers
avatar for Amanda l Stockwell

Amanda l Stockwell

Principal, Stockwell Strategy
Amanda Stockwell is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies. She has spent most of the last decade focused on finding innovative ways to understand... Read More →


Friday August 7, 2015 09:00 - 10:15
National Harbor 8