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Tuesday, August 4 • 14:00 - 15:15
Prototyping: Iterating Your Way to Glory (Melissa Perri, Josh Wexler)

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Limited Capacity seats available

Feel like your new product ideas are a bit stagnant? Most organizations start off strong in product development, but stop being innovative along the way. This happens when we focus too much on building instead of learning and iterating. In this workshop, you will learn how to overcome the psychological barriers to iteration by introducing a culture of learning into your organization using prototypes. Prototypes are a powerful tool for innovation, yet they are often misunderstood. You will learn about various prototypes, where best to use them, and the different types of fidelity. Through a hands on workshop we’ll get you out testing your ideas!
Learning Outcomes:
  • Understand a culture of learning and why it is important.
  • Learn about the psychological barriers to iteration and what you can do to overcome them.
  • Learn about the different types of prototypes and when to use them.
  • Learn about fidelity and the different components and levels.
  • Walk away with a useful tool (prototypes) to bring back to your teams that will get them iterating.

avatar for Melissa Perri

Melissa Perri

CEO of ProdUX Labs, Melissa Perri
Melissa Perri is a product manager, UX designer and speaker based in New York City. As CEO of ProdUX Labs, Melissa works on strategy and training for product management and UX teams around the world. As a practitioner and coach, she tackles her clients’ toughest product problems... Read More →
avatar for Josh Wexler

Josh Wexler

Director, Originate
Josh Wexler is an expert on early stage software innovation and prototyping process. He is currently a director of solutions at Originate, a digital product development firm. Previously, his company, Occom, was acquired by Originate. Occom was a firm offering ideation and product... Read More →

Tuesday August 4, 2015 14:00 - 15:15 EDT
National Harbor 10/11