Abstract: In 2011, in Geoffrey Moore predicted an
evolution in enterprise software: from transactional and rigid “systems of record”, to more loosely coupled, ephemeral, and collaborative “systems of record”. It was an inspiring call to arms for UX practitioners in the enterprise space, yet four years in and significant challenges remain.
Driven by changing user expectations, the old model -- the beloved hierarchal index/detail model -- is quickly yielding ground to a more dynamic, more complex, and more “engaging” front-end. Page views are being replaced by feature navigation and micro-interactions. Throw in the mobile web, a dozen personas, a couple hundred features, and one week iterations, and things get very interesting indeed.
In this talk we’ll present a joint case study. We’ll share candidly how AppFolio, a SaaS product from the unsexy world of property management, used LeanUX, hypothesis driven inquiry, segmentation, and front-end feature usage analysis to test assumptions and make iterative changes. The focus will stay firmly rooted in the real world: real problems, real questions, real data, and real changes. We love data and love UX, and hope to inspire the agile community to build great enterprise user experiences.
Learning Outcomes: - * From the trenches: LeanUX for enterprise SaaS
- * How to move beyond traditional clickstream, path, and funnel analysis
- * Balancing experiment rigor with the real world
- * Interpreting the data. Context and segmentation
