Abstract: Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers.
We'll introduce product owners, map that against software product managers, and talk through approaches to meet all of the product needs for a market-successful product.
Learning Outcomes: - - what is a product owner?
- - for revenue software companies, how does this align with product manager?
- - failure modes for product owners/managers and strategies to avoid those failures
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