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Wednesday, August 5 • 15:45 - 17:00
No Dream Crushing: Human Centered Solutions using Design Thinking (Kathryn Kuhn, Skip Angel)

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What do our customers really need? This question plagues every Product Owner and yet so few Product Owners feel like they are equipped to answer this question well. Asking the customer directly is one method, but all too often the customer isn’t able to express that answer in an actionable way. We spend more time trying to manage large backlogs and write stories rather than working closer to customers to discover what they really need.
The solution? Design Thinking has been an approach for many years in the design world, made popular by IDEO and taught at places like Stanford’s D School. Only recently, have some in the Agile community started to apply this process to software product discovery. Lean Startup and Customer Development techniques are teaching us to get outside the building and validate our ideas with our true customers. In this session, you’ll learn to leverage key insights from both of these to create a collaborative and experimental framework to sense, create, and respond to ever-evolving user needs.
Learning Outcomes:
  • Introduction to Design Thinking and how it has been applied to Product and Customer Discovery
  • How Design Thinking can help inform better customer interviews as well as better organization of the information gathered about customers and potential customers
  • How the Build-Measure-Learn framework can help inform and structure the overall Product Management and Scrum framework
  • Gain insight on how to apply this to your current Agile team and where to learn more

avatar for Skip Angel

Skip Angel

Chief Pathfinder, CA Technologies
I have over 25 years of experience in software development in a variety of roles such as Developer, Project Manager, Consultant and Chief Technology Officer. Over the last 7 years, I have provided thought leadership, training and coaching to new and experienced teams interested in... Read More →
avatar for Kathryn Kuhn

Kathryn Kuhn

Agile Expert, McKinsey & Co
Kathryn is an Agile Transformation Lead working at the intersection of her core expertise in Agile, Lean and Design Thinking and startling new technologies (e.g., Artificial Intelligence, Machine Learning) to bring a human-centered approach to enable clients to be Value First in their... Read More →

Wednesday August 5, 2015 15:45 - 17:00 EDT
Potomac 1/2/3