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Thursday, August 6


Be brave! Try an experiment! (Linda Rising)
Limited Capacity seats available

I have given several presentations about the use of powerful stories instead of science in our industry, so I thought I should try to be more helpful and give a session on how to conduct an experiment. No, this is not too rigorous! We are not going to talk about statistics! We are going to talk about cheap, easy experiments, what to do, what to be aware of, including our cognitive biases. I will share some of my experiences with teams who are really doing it. The goal is to encourage everyone to be a bit more methodical in decision-making and to replace "that won't work" with "how can we test it."
Learning Outcomes:
  • I hope that participants will walk out the door with a plan in hand for one or more experiments to run in their workplace. I hope to improve the scientific vocabulary a bit and introduce some of our cognitive biases that get in the way of decision-making.

avatar for Linda Rising

Linda Rising

Queen of Patterns, Linda Rising LLC
Linda Rising is an independent consultant based in Nashville, Tennessee. Linda has a Ph.D. from Arizona State University in the field of object-based design metrics and a background that includes university teaching and industry work in telecommunications, avionics, and tactical weapons... Read More →

Thursday August 6, 2015 14:00 - 15:15
Potomac C