Rich Mironov coaches product executives, product management teams and agile development organizations. He is a seasoned tech executive and serial entrepreneur: the product guy at six start-ups including as CEO and VP Products/Marketing. With deep technical roots in B2B infrastructure, SaaS and consumer online, Rich combines what-we-can-build with what-markets-will-pay-for. Rich has been relentlessly Doing, blogging, speaking, teaching and mentoring on software strategy, product management for three decades.